 |
The event was attended by approxiamately 150 specialists from 33 Russian regions |
 |
The first session was opened by Vladimir Lunin (BTI Systems) who spoke about the advantages of multi-brand stores and introduced the concept Esprit and Peacocks trade marks |
 |
Speakers of the conference |
 |
The essence of modern formats of clothing, shoes and accessories retail in medium price segment was determined by Ruslan Malich (LVB). He underlined that while choosing the actual format it is essential to take into consideration the respective concept of the particular trade centre, the shop’s location, extend of variety as well as such economic indicators as potential trade turnover, level of lease rates, trade stock turnover. As far as the main present trends are concerned the speaker pointed to the aggressive market growth in the regions (in the context of its slow-down in Moscow), the arrival of foreign players, strengthening of competition and growth of consumers’ sophistication |
 |
The standards of factory retail outlets Ralf Ringer were presented by Tatyana Struk. She presented a detailed picture of what is happening in the area of retail personnel competence program that incorporates a preliminary personnel evaluation program, training conducted prior to change of collection, various appraisal levels etc |
 |
Questions to the speakers |
 |
The company’s own concept of dealing with operators was presented by Elsa Rosental (managing company “Torgovyi Kvartal”). She shared her experience of creating the company’s very own pool in a shopping center |
 |
Elena Bukharova (Bridge Heade) made the following statement: “Advertising and marketing policies of a managing company should to a maximum extend be transparent to the tenants”. Based on the experience with the trade centre “Stolitsa” (City of Perm) in great detail she described the main forms of object’s promotion before and after its opening, non-conventional methods of operation, types of package offers for tenants and the mechanism of marketing budget creation |
 |
Conference participants |
 |
Alexey Pshenichnyi (“Vysshaya Liga”, Krasnodar) defined the market of existing trade premises in South Federal District as the “landlord’s market”. Lack of quality premises leads to such negative occurrences as lack of subsequent responsibility for delays of trade centres opening, low level of service in managing companies and non-transparency in advertising budget spending. The ways of solving present situation include creating tenants’ pools, presenting joint marketing and operating requirements, independent management of small-size objects, independent restructuring and building of new premises |
 |
For the second time the conference is held within the framework of International exhibition "MALL-2006" |
 |
Comparative analysis of net presence conditions in Russian and European trade centres presented by Yevgeniy Tsivin (Edmins) prompted significant interest in the audience. Based on data gathered in Helsinki, Prague, Paris and Moscow he reflected the world trends and evaluated the state of the Russian market. The speaker made two warning conclusions. Firstly, the existing fragmentation among trade center projects participants and their lack of understanding of joint nature of their interests is very likely to lead to serious shakes of the market. Secondly, a regulatory function of state is required in the area of evaluation of market capacity |
 |
The conference was concluded with franchising block as well as reports on other technologies of business development.
Pictured is Dimityr Stoyanov (Ketroy) |
 |
Questions to the speakers |
 |
Oksana Bondarenko (show-room Li-Lu) |
 |
|
 |
Roman Vvedensky Ââåäåíñêèé (show-room Li-Lu) |
 |
Questions |
 |
Elena Grebennikova (Rikki-Tikki) |
 |
|
