About 45 companies-exponents were interviewed.

1. What source of information did you use to learn about the exhibition?

E-mail    11
Fax distribution  -
Post mailing   3
Mass Media   17
Market player   5
“MALL-2004” participation 16
Other    5

2. Please, rate the total quality of event on a scale of 1 to 5

Exposition  3,98
Hotel reservation 3,6
Service/registration 4,05
Exhibition location 4,56
Banquet   4,78
Exhibition promotion 3,92
Attendance  3,85

2. Please, rate the conferences on a scale of 1 to 5

“The Concept of the Russian Shopping Center”     4,12
“Presentation of the Chain mark Brands in the Regional Shopping Centers” 4,26

3. Share your ideas on improving the exhibition and business program

• PR-campaign extension
• Attendance increase
• Meeting rooms over the exhibition area
• Chain companies involvement
• Foreign developers and retailers involvement
• Quantity of exponents increase
• Transfer to the exhibition location
• Radio advertising opportunity
• Installing banners over the exhibition area
• Competition arrangement
• The subject unity

4. You  will participate in “MALL-2006” exhibition:
        
As an exponent   37
As a remote participant  2
As a visitor   4
As a conference participant 17