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Questionnaire results
The results of “MALL-2006” exponents’ questionnaire.
А total of 88 questionnaires were analysed.
1. How did you first hear about the exhibition?
| Internet |
35 (39,77%) |
| Participating in “MALL-2004” and/or “MALL-2005” |
26 (29,54%) |
| From the market players |
18 (20,45%) |
| Mass Media |
14 (15,9%) |
| E-mail |
12 (13,6%) |
| Direct mail |
4 (4,5%) |
| Fax |
1 (1,13%) |
2. What is your overall rating for the exhibition? (Please, rate on a scale of 1 to 5, 1 being lowest 5 being highest)
| Location |
4,7 |
| Evening banquet |
4,29 |
| Exposition |
4,27 |
| Seminars |
4,07 |
| Advertising campaign |
4,03 |
| Attendance |
3,97 |
| Service / registration |
3,89 |
| Hotel accommodation |
3,625 |
3. What is your overall rating for the conferences host to the exhibition? (Please, rate on a scale of 1 to 5)
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The VI International conference “The Concept of the Russian Shopping Center” |
4,3 |
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The II International conference “Presentation of Chain Market Brands in a Regional Shopping Center” |
4,45 |
4. Do you have any other comments on the event that you would like to mention?
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More shopping centers exhibiting and tenants attending exhibition. |
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Extended information campaign |
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More interesting and informative seminars. |
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Using of radio in order to inform about the exhibition and business program events. |
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More simplified process of registration and badges distribution, more badges for exponents. |
5. Will you take part at the “MALL” Exhibition next year?
| As an exponent |
84 (95,45%) |
| As a business program participant |
20 (22,72%) |
| As a visitor |
10 (11,36%) |
| As a remote participant |
2 (2,27%) |
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