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Program of International Conference “Shopping Centers: how to respond to market changes”
(September 22, 2005, Moscow, “Expocenter” on Krasnaya Presnya, Congress-Center)
10:00 – 11:00 AM Registration, coffee
11:00 – 12:00 AM Session 1
1. Welcom speech.
Alexander Borisov, Chairman of Committee of the consumer market development of Russian Chamber of Commerce and Industry, General Director of Moscow International Business Association
2. Modern trends on European and Asian retail real estate and retail market
Speaker: Prof. Dr. Bernd Hallier, President of the EuroShop and Executive Member of the European Retail Academy
3. The experience of shopping center project expertise scheme by market players in Yekaterinburg
Speaker: Viktor Konteev, Deputy Mayor of Yekaterinburg city.
12:00 – 12:30 PM Coffee Break
12:30 – 2:00 PM Session 2
1. Regional Shopping Centers chain development in competitive atmosphere
Speaker: Constantine Sakharov, CEO at OJSC “Regions”
2. Marketing planning, Shopping Center brand development
Speaker: Alexey Bibichev, Executive Director at the marketing research and consulting agency “Market”
3. Shopping Center architecture and design as competitive edges
Speaker: Lewis Allen, HOK International Limited (Great Britain)
2:00 – 3:00 PM Lunch Break
3:00 – 5:00 PM Session 3
1. How to make Shopping Center more attractive: tendencies, problems, solutions
Speaker: Wolfgang Gruschwitz, Managing Director of Gruschwitz GmbH (Germany)
2. Competitive ability maintenance of a store in the shopping center
Speaker: Alexander Fedorov, CEO at “Wild Orchid”
3. Round-table conference “Retail space market in Russia: when saturation comes”
Hosted by Oleg Voytsekhovsky, managing director of the Russian Council of Shopping Centers
Participants:
6:00 – 11:00 PM Evening banquet in “Russky” restaurant (World Trade Center Moscow)
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