News | Exhibition REX-2011

News

	EXHIBITION ‘MALL’: THE STATUS OF THE MOST IMPORTANT EVENT FOR THE SHOPPING CENTERS INDUSTRY OF RUSSIA IS CONFIRMED The 5th International exhibition ‘MALL’ which took place on April 9- 11, 2008 at Expocenter on Krasnaya Pesnya gathered the key players of Russian real estate market. This event attracted the great attention of the industry specialists. The area of the exhibition increased practically 1.5 times as compared to 2007 (it was around 4,000m2). The booths were represented by 171 companies from the regions of Russia, as well as the Ukraine, Byelorussia, the Netherlands, Great Britain, Italy and Germany, was visited by approximately 6,000 specialists. It is the first time at the “MALL” exhibition that the projects have been represented by the city administrations from Yekaterinburg, Surgut, Omsk and Perm. A new section at the exhibition was called ‘National Councils of Shopping Centers and Non-Profit Organizations’. An unusually wide business program of the “MALL” exhibition attracted more than 1,000 experts. The participants of the VIII th International Conference ‘The Concept of a Shopping Center:International Standards and Russian Experience’ marked out a number of problems related to implementing the plans of commissioning new shopping areas for the next year and took a virtual tour to the most promising facilities of Russia under construction. The IVth International Conference ‘Representing of the Network Brands in a Shopping Center. Fashion Retail’ became interesting not only for retailers representatives but for developers as well: it touched upon both the specifics of sales in large shopping centers and the peculiarities of tenant pool selection. Besides that, the industry specialists were able to take part in such round tables organized for the first time as ‘Government relations’, ‘Architecture, Design, and Style of a Shopping Center’ and the conference ‘Investment into the Real Estate of Russia: an Open Dialogue of Authorities of the Russian regions, Investors and Developers’. On April 10 a gala-dinner devoted to the ‘MALL’ exhibition’s anniversary took place. More than 300 representatives of the exhibitors’ management were the guests of the party. The program of the solemn party included a number of award procedures. In particular, the Mall Events Company awarded the exhibition’s traditional partners in the nomination ‘Hand in Hand’. The diplomas were received by: Financial & Industrial Company ‘Garant Invest’, Group of Companies ‘Torgovyi Kvartal’ and ‘Mall management’ LLC (the network of the SC ‘Park House’). The award in the nomination ‘The Honored Guest’ was received by the Company ECE Russland, which became a remarkable participant of this exhibition. The ‘MALL” Publishing House marked out the most perspective projects of the shopping centers according to the results of the shopping centers projects presentation ‘Cutting Edge Project 2008’.Also the awards of the Russian Council of the Shopping Centers were given according to the results of the ‘Rating of Shopping Centers-2007’ which was a kind of continuation of the ceremony held on November 29, last year. The awards were received by the following participants: Torgovyi Dom Avrora (Saratov) - the best shopping center with the lease area up to 10 ths. m2; SC ‘PANORAMA’ (Almetievsk) - the best shopping center with the lease area from 10 ths. m2 to 20 ths. m2’.; SEC ‘GRINWICH’ (Yekaterinburg) - the best shopping center with the lease area from 20 ths. m2 to 40 ths. m2’and SEC ‘GRAND-CANYON’ (St Petersburg) - the best shopping center with the lease area over 40 ths. m2’ The past exhibition proved that for 5 years ‘MALL’ had become the leading business event for the specialists of the real estate market. A unique exhibition site allows the meetings with the key industry players to be held, the negotiations with potential partners to be organized, the most actual tendencies to be discussed and the uniform rules to be elaborated. This year a number of large-scale bargains were struck at the exhibition, one of which was a lease contract for the ‘Vester’ hypermarkets areas in Ufa and Smolensk, as well as preliminary lease agreement in Penza. The total area of facilities will be 15, 000 ths. m2. According to the results of the preliminary inquiry, 95% of ‘MALL exhibitors expressed their desire to take part in the exhibition in 2009. This can be considered the assessment of organizers’ work and the recognition of the exhibition importance. In the nearest future the organizer of the exhibition, MALL Events, will start the preparation for the ‘MALL’ exhibition which will take place on April 8-10, 2009 in ‘Expocentr’ on Krasnaya Presnya. The exhibition organizer: MALL Events The exhibition support: the Chamber of Commerce and Industry of the Russian Federation, Moscow International Business Association, The Russian Council of the Shopping Centers, CJSC ‘Expocenter’. General exhibition sponsor: ADG Group. Official exhibition sponsor: Group of Companies ‘Vester’ Exhibition sponsor: Group of Companies ‘Torgovyi Kvartal’ Official sponsor of the VIII th International Conference ‘The Concept of a Shopping Center: International Standards and Russian Experience’: RТМ Group. Official sponsor of the IVth International Conference ‘Representing of the Network Brands in a Shopping Center. Fashion Retail’: ‘RosEvroDevelopment’. Official edition: ‘Mall magazine’. General information partner: Commercial Real Estate Information sponsor: ‘Vedomosti-Nedvizhimost’ General Internet partner: Rambler- Nedvizhimost Official Internet partner: Arendator.ru Iformation partners B2BTV, Commercial, P.O.S.Materials, Rent&Sale.Samara ‘Belyi Biznes’, ‘KIR’, ‘Novosti Torgovli’, Mir & Dom. Business’, ‘Modnyi Magazin’, ‘Moyo Delo. Magazin’, ‘Oborudovanie’, ‘Paradnyi Pod’ezd’, ‘Rossyiskaya Torgovlya’, ‘SIB’, ‘Torgovoe Oborudovanie. Luchshi Vybor’ ‘Torgovoe Oborudovanie v Rossii’, 'Upravlenie magazinom’, ‘Elektronika’, ‘Sobstvennik’, internet-portals: RBK – nedvizhimost, Indicators of real estate market, Delinform.ru, Investorkirov.ru, Isticon.ru, Retail.ru, Mallmart.ru, Metrinfo.ru, Lenta- nedvizhimost, Europaproperty.com, Torgrus.com, analytical agency RWAY. Additional information: Andrey Scherbakov (PR-director of Mall Events) Tel. / fax: +7 (495) 788-91-84, 788-91-99 E-mail: pr-director@mall-events.ru Источник: Exhibition Committee