Some questions as international brand presentation, Russian brand creation and promotion, distributed chain organization and technology, specificity of operation in such modern retail format as shopping center attracted special attention of key fashion industry and real estate market players.

The participants were able to learn from experience of specialists, promoting the following brands as Mark O’Polo, Savage, Gant, S’ Oliver, Zolla (clothing), Ecco (shoes), Beguine (beauty saloons), Ile de Beaute (cosmetics, perfumes) and etc. The conference illustrated some points as branded shop in shopping center, marketing strategy and evaluation the future sales.

Top-manager’s presentations of «JamilCo» (brands Levi’s, Naf-Naf, Chevignon, Swatch, Escada), «Sportmaster» caused special interest.

Developers and managing companies point of view were presented by the heads of «IB-Group» (Saint-Petersburg) and shopping and entertainment center «Mega Moll»(Cheboksary).

The conference was held in the framework of the International 2nd Exhibition «Mall-2005».

Official MALL 2005 edition — magazine MALL.
General internet-partner — internet-portal Rambler-Real Estate.
Informational partners: magazines «PR in Russia», «So-Obscheniye», «Naruzhka», «Presentations», «Otdel Prodazh», internet-portals: Arendator.ru, Guide to Property.

For further information contact:
Ekaterina Lyskova (PR-manager) -
Tel.No +7 (095) 744-01-60, 967 92 14, 7 999 000,
Lyskova@rusretail.ru .
www.mall-expo.ru/predcet/