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Specific features of chain concepts’ introduction in shopping centers and relations of brand shops with managing companies were discussed in the course of IIIrd International Conference: "Presentation of Chain Market Brands in Shopping Center", held in Moscow on March 23rd, 2007. |
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Maxim Agakhanov (Enrof) informed about the importance of the emotional aspect in the shop organization and provided an illustration using Top Shop brand example. |
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Svetlana Chuiko (Komprus) presented a more conservative brand. Her Company is developing Bata chain of shops selling footwear, clothes and accessories. |
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Ruslan Sapovsky (F.D. Lab) focused on the specific character of Marc O’Polo premium class brand presentation. |
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Pictured left is Ekaterina Chirkova (Fashion Consulting Group), moderator of the conference. |
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About 120 representatives of retail chains, developer, managing and consulting companies from 18 Russian regions as well as from Belarus, Kazakhstan and Ukraine participated in the Conference. |
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In the view of the Managing Company, Mark Afraimovich and Alexander Bakhteev (ROSS Group) presented the principles of developing the rent policy in the shopping center including the logic of specifying rent rates. On the photo is Alexander Bakhteev. |
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Mark Afraimovich (ROSS Group) and Elena Egorova (chain of PUR PUR Company jewelry and accessory shops). |
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The retailer's approach to the selection of the shopping center was illustrated by Andrey Kupriyanov (Glance). Key criteria include: issue economics, the opportunity for the alternative choice, object positioning, correspondence of its format to the customer behavior of the target audience, attendance rate, anchor tenants composition and advertising activity. |
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The Conference was held within the framework of the IV International Retail Real Estate and Retail Chain MALL Exhibition. |
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The advantages of Kira Plastilina new youth brand were described by Maxim Byrdin (Peak-Center). |
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Irina Sokolova (Aerobus Office and Trade Center, Moscow) dwelt upon the development of the shopping center marketing strategy. |
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