April 9, 2009

9th international conference ‘The Concept of the Shopping Center: International Standards and Russian Experience’

Participants: over 350 professionals (developers, managers, consulting companies, retail chain, catering, service and entertainment operators, investors).

To be discussed: Issues of competitive shopping center development: its design, construction, and management; peculiarities of the tenants’ pool formation; shopping center brand development and promotion, its design; chain project development strategies.

April 10, 2009

5th international conference ‘Presentation of Chain Market Brands in a Shopping Centers’

Participants: about 150 professionals (retail chain operators, development, management and consulting companies).

The conference is devoted to mutually beneficial cooperation of owners of shopping centers, management companies, and brand stores.

To be discussed: brand concepts; perspective retail formats; signature store standards; marketing policy; technologies of chain development; franchising systems; role of developer (management company) in attraction of new brands; experience of interaction between shopping center lessor and tenants.