REX-2011 * BUSINESS PROGRAM

TheBusiness Program of the Annual International Exhibition REX-2011 includes several events: MALL Conference, Commercial Real Estate (REX Conference), and City Marketing & Development Congress.

As before, the organizers of the Business Program tried to pinpoint the current trends in the commercial real estate market, identify the most relevant problems and grope for the best strategic and tactical development solutions together with the leading experts of the Russian and foreign markets.

April 27, 2011

12.30–17.00      Plenary session:20 YEARS OF commercial real estate market

12.30–13.30      Commercial real estate market 20 years later:

·       commercial development and urban development concepts

·       local infrastructure for global business expansion

·       modern retail properties as catalysts of changes in living standards

14.30–17.00      Presentation of the commercial real estate market in the CIS states:

• Russia, Belarus, Kazakhstan, Ukraine: the stages of qualitative and quantitative changes, contemporary condition, new requirements, and promising trends
• capital investment in commercial real estate during the post-Soviet period and the ratio of Russian to Western investments
  

Hall 1

MALL Conference (April 28–29, 2011)

April 28, 2011

10.00–12.00    Session 1: shopping center of THE 21ST century

New-generation shopping centers: foreign experience

How to move away from the first-generation stereotypes in Russia?

Retail property sustainability

Retail property sustainability components which do not allow a property to become unprofitable at any stage of the crisis and measures taken to ensure sustainability.

12.00–14.00    Session 2: management company: property versus facility management?

Property and facility management: effectiveness and cost efficiency

Management company’s operational standards: principles behind their development and use.

Streamlined organization structure of a property management company.

Sectoral input normals: has the time come to introduce them?

Differences in the approaches used by foreign and Russian management companies: what are the reasons behind them?

Organization of split retail property management

Shopping center in-house technologies: a systematic approach to servicing tenants

Comprehensive support by a management company of operational technologies used by retail operators. When tenants are not interested in non-core operations?

Automation of shopping centers

Technical and technological management systems. Automation of retail facility management and computation schemes as a way to a higher transparency in management company operations.

16.00-18.00    Session 3: shopping center: fine-tuning and promotion

Contemporary architecture of shopping centers

New architecture and novel developments in recent retail projects: Russian and foreign experience.

Building settings and adjustments: common flaws found in finished SCs and their correction. Standards developed for a building’s successful performance: European experience.

April 29, 2011

10.00–14.00      Session 4: consumption volumes and structure in big cities

10.00–13.00    Market readiness for the entry of new operators

Are the retailers entering the Russian market ready to expand their chains and open new stores in Russia? What operators does the market need? What strategy of entry to a new market do the world’s leading operators use?

Concepts of anchor tenants and new retail formats

Representatives of leading retail chains will reveal basic requirements to their new stores. Guidelines in the decision-making process. What can influence the decision? Practical advice and discussions with experts.

Department store in a shopping center

The position of a department store within a SC and cooperation between developers and operators of department stores. Is it possible to create a non-chain department store in one’s own SC? Professional experience and ideas.

13.00–14.00    Cutting-Edge Project Salon for presentation of commercial real estate projects

An opportunity for commercial property owners (offices, warehouses and retail) to present their facility at the REX-2011 exhibition without additional costs that usually include reservation of a separate stand, advertising expenditures, etc. The broadest professional audience and the presence of media people are guaranteed during any presentation.

15.00–16.00    Session 5: rental relations: The capital and The regions. MODERN TRENDS

The specifics of rental relations: rent costs at successful shopping centers in Moscow and in the regions

How to factor in changes in the lifestyle and the needs of local residents when deciding on the tenant mix

The strategy for the mall owner in a highly competitive market

Interaction with tenants in laying a plan of advertising events and in the development of joint financing schemes of promo events

Efforts of chain developers aimed at integrated attraction of tenants to their retail projects located in different cities and regions

Backing a permanent pool of tenants in different regions. Dealing with outside and in-house tenants.

Work of retail operators in Russian regions

Key specifics of retailers’ operations in various regions of Russia

REX Conference (April 28-29, 2011)

April 28, 2011

Hall 2

10.00–12.30    Session 1: commercial property valuation

10.00–11.00    Today’s lease prices, the costs and payoffs of new projects

An matrix of attractiveness by regions and property types: how developed are the markets? What to build and where?

• The key problems of emerging markets: overdue administrative and legal issues. A realistic view on private-public partnerships.
• The formats of interaction between business and government: how to add urban infrastructural facilities that are essential for successful operation of commercial properties, to the public balance sheet.
• Service life of a commercial property: moral and physical deterioration. Mandatory “replacement” percentage that will boost the investment capacity of the market in the next 5-7 years.

11.00–12.30    Regeneration of urban territories

Converting territories from industrial to community functional use. Case studies of European redevelopment projects: how a concept was shaped in the process of utilization. Redevelopment plans in Russia. How an “exploited” industrial zone can push up the cost of surrounding properties. Technoparks and loft clusters: has their time come in Russia? The success formula. The specifics, channels and ways of property sale and rent after redevelopment.

12.30–14.00    Session 2: office real estate: market trends

Rental relations in office real estate:

• The types of most popular premises in metropolitan and big regional cities. Office stock structure in the cities with population between 500,000 and 700,000.
• The mechanisms that presently ensure effective letting of quality business centers. The opportunities of tenant companies for moving from accommodated premises into build-to-suit business centers: prerequisites and conditions.
• Prospective trends in pricing policy, deferments and preferences, and extra services from the landlord.

The concept of a modern office center

How to meet the requests and requirements of tenants? What is truly important? The design of new areas and reconception of accommodated premises. Providing the best cost-quality ratio. The opportunities within a mixed-use project. When are “green technologies” economically expedient?

15.00–17.00    Session 3: business district as AN indispensable part of CITY infrastructure

Alternative downtowns:

• The position of big city administrations in Russia and in the West in relation to creating new business areas and community hubs in suburbs.
• The principles of forming a new integrated commercial development in the eyes of an architect, a developer, property tenants, and buyers.
• The requirements to the infrastructure (utility lines, transportation, etc).
• Effective marketing of new business (shopping) districts.

Large business districts in historic neighborhoods:

• Foreign experience.
• Downtown quality offices are always highly priced. What is the typical development pattern in the post-Soviet space? Problems and discoveries in Moscow, Saint Petersburg and Yekaterinburg.
• How to calculate the need for top-class office space at the level of cities and individual districts?

April 29, 2011

Hall 2

10.00–13.00    Session 1: WAREHOUSE COMPLEXES AND LOGISTICS

Industrial real estate as investment property in 2011

The established structure. Who are the key tenants? What is the cost of construction and outfitting per sq m of a turnkey warehouse complex?

The shortage of warehousing areas in Moscow and its suburbs

Withdrawal of industrial enterprises and warehouse complexes from Moscow: how does this program work? Possible scenarios.

What do the tenants want?

Expectations of typical tenants of warehouse complexes. Is it possible to correctly forecast the future demand for industrial and warehouse space? How to design warehouse terminals to hit the target group? The relevance of transformer and build-to-suit warehouse formats.

Specialized wholesale centers: is this experience applicable in Russia?

Forming wholesale orders for retailers with reference to the shop plan. Logistic services that allow unloading directly onto counters. The practical value and the possibility of creating such schemes on the Russian market.

14.00–16.00    Session 2: WAREHOUSE COMPLEXES AND LOGISTICS

Retailer as logistician

Logistics for international/national retail (food, consumer electronics, DIY, fashion): possible implementation of this scheme in Russia. Pros and cons of using owned and rented areas by retailers.

Strategic marketing in logistics

What is the effective way of selling logistics? The experience in promoting Western logistics operators.

Specialized warehouse complexes

Self-storage terminals and cells: this business with 30-year experience is still new to Russia. Refrigerator storage facilities, etc.

CMDC Special (April 28, 2011)

Hall 3

10.00–13.00    Session 1: City Marketing & Development Congress Special

Highest and best use analysis (best use). Analyzing the most efficient use of land. Integrated development of large territories. Design studies and primary development.

Interaction with public and municipal agencies (government relations) to create the maximum favorable environment for the property operation.