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The results of “MALL-2007” exponents’ questionnaire |
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А total of 87 questionnaires were analysed.
| 1. How did you know about the exhibition? |
| Participating in “MALL” in 2004-2006 |
37(42,53%) |
| Internet |
30 (34,48%) |
| Mass Media |
19 (21,84%) |
| E-mail |
14 (16,09%) |
| Direct mail |
8 (9,20%) |
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| 2. What is your overall rating for the exhibition? (Please, rate on a scale of 1 to 5, 1 being lowest, 5 being highest) |
| Location |
4,48 |
| Attendance |
4,29 |
| Advertising campaign |
4,23 |
| Exposition |
4,05 |
| Exhibition design |
3,83 |
| Service / registration |
3,69 |
| Gala Dinner |
2,98 |
| VIP Lounge |
2,24 |
| Seminars |
1,92 |
| Hotel accommodation |
0,72 |
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| 3. What is your overall rating for the conferences host to the exhibition? (Please, rate on a scale of 1 to 5) |
| The 7th International conference “The Concept of the Shopping Center: international standarts and Russian experience”, |
3,73 |
| The 3d International conference “Presentation of Chain Market Brands in a Shopping Center”. |
3,05 |
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| 4. Will you take part at the “MALL” Exhibition next year? |
| As an exhibitor |
82 (94,25%) |
| As a business program participant |
17(19,54%) |
| As a visitor |
10 (11,49%) |
| As a remote participant |
3 (3,45%) |
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