Over 100 company representatives –the leading players of shopping centers and retail chains industry inRussia became the delegates of the International conference “Effective promotional and PR-campaigns on the local markets” which was held on April 16, 2004 in Moscow.

The main speakers were Mikhail Dymshits and Mikhail Ryumin (consulting agency “Dymshits & partners”), Valeriy Melekhov (advertising agency “Melekhov & Filyurin”), Mikhail Simonov (communication group “Russia Direct”), Natalia Ovchinnikova (communication group “Ponedel’nik, Samara-city) and Yuriy Ryasanov (“Excom”, Yekaterinburg-city).

The experts discussed the issues of organization of research programs of service places, branding and retail chains promotion and effectiveness of promotional campaigns.

The conference organizer – the Russian Council of Shopping Centers.

The informational conference sponsors: magazine “Sekret Firmy”, advertising group Depot WPF Brand & Identity, internet-portal Sostav.ru

The International conference “Effective promotional and PR-campaigns on the local markets” was organized at the international exhibition “Russian retail industry “MALL-2004” (April 14-17, 2004)